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Reel Custom Boat Works
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Reel Custom Boat Works
  • Home
  • Shop
  • About Us
  • Downrigger Service/Repair
  • CATCH OF THE DAY
  • Boat of The Week
  • Fishing Pictures
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Jim running the Makai in Gustavus Alaska

About Us

A Little history

 Jim Horton is the owner and founder of Reel Custom Boat Works, however; Jodi, Joslyn and Jimmy are what make it work. 

 

Jim grew up in the central valley and has fished the San Joaquin Delta and Sacramento River for over 40 years. Jim has also spent countless hours learning and understanding the San Francisco Bay, and the Foothill and Sierra lakes. As a guide, Jim prides himself on making sure our fisheries are sustainable and that our Oceans, Bays, Lakes, Rivers and Streams are taken care of to the best of his ability.

 
Jim has partnered with companies from all over the country in an attempt to share with the west coast, what the east coast is using so successfully.  It is Jim's goal to make sure he can offer our boaters/fisherman an opportunity to outfit their boats with the necessary equipment to make fishing in our area more productive. 


Shopping with us

We currently offer not only boat and marine products, but all major brands of fishing rods, reels and equipment.  We offer all major brands of fishing tackle and apparel.   


Please visit our shop to see the products available.  If there is something you are looking for but cannot find feel free to send me an email and I will do my best to find it for you.

Go Shopping

Services

Electronics

Reel Custom Boat Works is an authorized retailer of Navico Systems (Lowrance, Simrad and B&G), as well as Garmin, and Humminbird.   This includes, Fish Finders, Multi Function Displays (MFD), VHF Radio, Dome Radar, Auto Pilot, and much more

Service and Installation

We at Reel Custom Boat Works pride ourselves in providing a professional installation of your choice of electronics.  From fishfinders and GPS units, to radio/stereo's, VHF radios, Autopilots, Lights, electric downriggers etc...  


One of our most requested services is the Battery compartment "Clean up", this includes routing all of those loose wires in the battery compartment through the battery switch or to a fuse/breaker panel.

Downrigger Services

As mentioned on this website, we are an authorized sales, service and warranty location for both Scotty and Cannon downriggers.  We encourage our customers to bring in their downriggers and have them serviced before the season to ensure that your equipment is working the way it is supposed to.  We believe that preventive maintenance is the key to prolonging the life of your equipment.  

Our Team

Our team at Reel Custom Boat Works is made up of experienced anglers and marine professionals who are passionate about fishing, boating and the outdoors. We are dedicated to providing the best possible customer service, and we're always happy to answer any questions you may have. We believe in building strong relationships with our customers and providing a personalized experience for each and every one of them.

Contact Us

Have a question or need help with something? Our team is always here to help. You can reach us by phone, email, or through our website. We're happy to answer any questions you may have, and we're always looking for ways to improve our products and services.

Boat Photo Gallery

01/19

Our Partners

DuraSafe Locks

Who Dat Custom Boat Towers

Anodized Aluminum Fishing Tower

These towers are made of anodized aluminum and are one piece aluminum.  There are no "bolt on" accessories that can rattle loose.  The anodized aluminum stays looking new even in a salt water application.  

Add Deck Lighting, Speakers, Monitors, Radar and more.

 Custom fitted to your boat, with the accessories you want and need to make your boat a true fishing machine. It is important that your boat is outfitted for your fishing needs.  

Available in configurations that allow you to store your boat, even with a tower.

Folding tower configurations that allow for easy boat storage.  The Bent Leg Tower (Pictured) folds below the windshield and Bimini Top.  There are also folding options for the Straight leg tower. 


Who Dat Tower Photo Gallery

    Fish Fighter Products

    Breakaway River Anchor System

    Breakaway River Anchor System

    Breakaway River Anchor System

    The Patent Pending Fish Fighter™ 40lb anchor is perfect for boats up to 30ft in length that weigh under 8,000lbs fully-loaded.   Fish Fighter™ anchors were designed for those of us who use anchoring as a way to successfully fish in rivers with big currents. Being able to precisely locate your boat in the exact spot where fish travel is paramount when you are targeting big fish.   After years of fishing the Columbia River using traditional rocker-style anchors and being frustrated when they would not consistently hold, we set out to design the ultimate anchor. The result is the Fish Fighter™ Columbia River Edition™ anchor. Our anchors hold when others won’t — due to our innovative Grouser Flukes™ that are designed to claw at gravel, cling to rocks, and penetrate hard river-bottoms. The Fish Fighter™ anchor uses a simple break-free system that will help you easily retrieve the anchor if it becomes fouled. This anchor is coated in our galvanized finish, and comes with our 100% money-back guarantee. For those who are anchoring in rivers with clay or smooth bottoms like the Rogue River, try our optional Bolt-On Anchor Spades™ add-on. These anchor spades act like shovel heads, and will penetrate the bottom — and really bury the anchor. If you are ready to start fishing instead of wasting time trying to anchor, make the investment in a Fish Fighter™ anchor — it’s the only anchor you will ever need. We guarantee it!

    Quick Mount System

    Breakaway River Anchor System

    Breakaway River Anchor System

    The quick mount system allows boaters to mount the "Puck and Pin" to their bow.  The second piece mounts to  the Fish Fighter Anchor Nest.  The third piece mounts to your Minn Kota Trolling motor.  You can interchange between your trolling motor and anchoring system quickly.


    The trolling motor base is Pre Drilled to accept Most Minn Kota Trolling Motors, Ultera™ – Terrova ® – PowerDrive ™ – PowerDrive V2 & Power Drive Pontoon.  Will also fit the MotorGuide Xi5 Trolling Motor. Allows you to mount your trolling motor inline or at an angle on the bow of your boat.


    The Anchor Nest Base allows you to quickly install and remove your Fish Fighter Brand Anchor Nest Pre-drilled to bolt directly to Fish Fighter Brand Bow Mounted Anchor Nest, will work with most other brands of anchor nest (some drilling may be required)


    Bait Tray with Plug Cutter

    Breakaway River Anchor System

    Fish Fighter XD Anchor Nest

    17 Wide x 12 Deep
    · Made From Marine-Grade Solid Plastic
    · Super Tough Cutting Board Surface
    · Built-In Plug Cutter For That Perfect Herring Roll
    · Built-In Carry Handles
    · Built-In Rear Storage Area For Holding Knives
    · Built-In Front Storage Area For Holding Bait Scents And Magic Threads
    · Stainless Steel Fasteners
    · Made In Idaho, USA

    Fish Fighter XD Anchor Nest

    Fish Fighter XD Anchor Nest

    Fish Fighter XD Anchor Nest

    • Mounts to Bow with Included fasteners
    • Integrated Anchor Rest on the back of nest prevent anchor from marring boat finishes.
    • Fish Fighter Custom Locking Device prevents theft and holds anchor secure in the roughest of waters.
    • Fish Fighter Exclusive Self Centering Solid Core V Roller System ™ helps you easily retrieve your anchor and anchor ball from almost any angle.
    • Our Anchor Nest Guides ™ were computer designed to let anchor to slide into place and stay in place.
    • Built in Rope Guides are made out of marine grade plastic to prevent any chance of jamming or chafing the rope
    • Built in, quick release rope cleat
    • Made from heavy duty Military/Marine grade aluminum
    • Fish Fighter Exclusive CNC Machined Solid Core Bow Rollers™
    • This is the absolute best Bow Mounted Anchor Nest that you can buy.
    • Holds 26, 32, and 40Lb Fixed Fish Fighter Anchors and other Brands of Columbia River Style Anchors. Does not work with Fish Fighter Folding Anchors.

    Floating Anchor Rope Bag

    Fish Fighter XD Anchor Nest

    Floating Anchor Rope Bag

    Made From Marine-Grade Polyester Woven Mesh.
    · UV, Mildew, and Stain Resistant
    · Self-Standing Design
    · Reinforced Bag Opening
    · FFP Custom Tie-Off Cleat
    · (2) Squeeze Release Buckles To Close Top of Bag
    · D-Ring For Mounting An Extra Buoy
    · Rope Grommet On Bottom of Bag
    · Removable Flotation Foam Installed In Bag
    · 100% Money-Back Guarantee
    · Holds up to 500ft of 3/8” Rope
    · Holds up to 330ft of ½” Rope

    Fish Fighter Products Photo Gallery

      I-Troll Precision Throttle Control

      The New G-3 Ultimate Throttle Controller for Gas Powered Kicker Motors!

      iTroll is the most advanced product on the market the New G-3 unit has a wireless Remote control.   It took over two years to design and features the most advanced hardware and software engineering ever put in a throttle controller. Since it's introduction in 2013, iTroll has become the choice of those who are serious about fishing.  

      Along with being the most advanced throttle controller, iTroll is also the MOST RELIABLE! How can this be? iTroll was desgined by a fisherman who owns a company that made electronics for vehicles. He is also a fanatic about quality and it shows up in every iTroll built.

      Ask the most successful tournament anglers and guides what product they use and the answer will most likely be "iTroll". 

      Hunt Mode

      If you want to land the trophies, you have to HUNT them! iTroll’s HUNT Mode* is the most powerful and revolutionary feature ever put into a throttle controller!

      Many customers have told us that HUNT is the most powerful fish catching tool they have ever used! Here's why .  . . .   When running in HUNT Mode, iTroll can make your baits change speed every MINUTE you are fishing - adding unmatched "action" that provokes more strikes. Simply put, HUNT mode catches fish!

      Before iTroll, throttle controllers were purely reactionary and took a passive role in the fish catching experience. In comparison, an iTroll in HUNT Mode is literally stalking the fish and taking an ACTIVE role in your angling success.

      HUNT Mode is THE answer to any troller’s worst nightmare - the “Speed Rut”. It’s no wonder that an iTroll in HUNT Mode is considered to be “The Deadliest Tool in Fishing”!

      Of all the electronics and accessories you can put on a boat, there is nothing that compares to an iTroll in HUNT mode when it comes to enticing a fish to take a bait. We hear it constantly from customers (many who are professional guides /  tournament fishermen) that iTroll has dramatically improved both the number and quality of their catches!

      NEW in OS5.0 (released in Generation 2 units):
      iTroll now stores EIGHT HUNT programs in it's internal memory! Having these programs in memory allows you to instantly switch between them to accomodate varying conditions (upwind / downwind) or to fish different baits and presentations.

      HUNT programs with memory addresses e and f are throttle cutting programs created specifically designed to entice strikes by simulating an injured,  or tired bait.

      HUNT programs with memory addresses G and H are throttle bumping programs created specifically designed to entice strikes by simulating an fleeing bait.


      Please contact us with any questions.  

      POWRTRAN

      Kicker Steering System

      Compatible with the I-Troll G2 Precision Tolling System

      Compatible with the I-Troll G2 Precision Tolling System

      Introducing the All-new TAILFIN Kicker Steering System – the quickest in the industry.  Steer time is adjustable down to just under 2 seconds lock to lock. Most importantly, the responsiveness of the TAILFIN lets you make quick adjustments and tight turns in all conditions. From smooth as glass to rough and windy waters, the TAILFIN kicker steering system is an ideal choice.

      The upgraded wireless remote features a long battery life and a protective cover so you can troll all day in comfort.

      The TAILFIN Kicker Steering System is designed for closed throttle cruising and trolling and can be operated by hand or foot.  Whether you are bowfishing, trolling, or steering a motorized kayak, wireless kicker steering is an incredible upgrade. Grab your TAILFIN kicker steering system today and see for yourself that “There’s nothing quicker to control your kicker!”

      Compatible with the I-Troll G2 Precision Tolling System

      Compatible with the I-Troll G2 Precision Tolling System

      Compatible with the I-Troll G2 Precision Tolling System

      The Powrtran "TailFin" kicker motor steering system is compatible with the I-Troll Precision Throttle Control system.  It allows for the throttle and steering to be controlled by the I-Troll G2 Unit.   Along with Hunt Mode in the I-Troll you are setting up your boat for success while trolling.  As a guide, I can appreciate the ability to preset speeds, and control the speed and steering from anywhere I am standing on the boat.  . 

      Tail Fin Remote Kicker Motor Controller

      Compatible with the I-Troll G2 Precision Tolling System

      Tail Fin Remote Kicker Motor Controller

      The Tail Fin remote control kicker motor controller is easy to install and even easier to control.. With a wireless handheld remote control you can steer your kicker motor from anywhere on the boat.  The Tail Fin also comes complete with a hardwired switch and 25' of cable which allows you to mount the switch anywhere on your boat.  This switch allows you to steer your motor from a designated location (Second location).  


      The Tail Fin Steering system is also compatible with the I-Troll precision throttle control which allows you to control your steering and throttle from one location (third possible location)

      JJ BOMBER LURES

      CUSTOM MADE

      CUSTOM PAINTED

      CUSTOM PAINTED

      Jim Fernandes, an expert Delta fisherman and former fishing guide, has been fishing the San Joaquin Delta and Sacramento River for over 50 years.  Jim also has an intimate knowledge of our local sierra lakes to include Lake Camanche, Lake Amador, Hogan Lake, Caples and Silver Lakes and Lake Pardee. 

       

      Jim has spent countless hours perfecting a wooden bomber style lure that striped bass can not resist.  These lures are custom spun on a lathe, then tuned to ensure you are getting a quality product that is sure to help you catch more and bigger fish.  


      Jim uses the best of wood (Alaskan Yellow Cedar) , paints (epoxy), tapes, hooks (Gamakatsu Red 2x Strong  Size 1 Treble Hooks) and lure accessories to make sure each lure that leaves his shop is ready to entice any fish. Each lure takes approximately 1 hour to turn, sand, drill and prep for paint. Painting consists of (2) epoxy coats, each of which takes approximately  24 hours to set up.  It takes on average of about three to four days from start to finish to turn a lure out. No one lure is exactly alike, but all will catch fish!

      CUSTOM PAINTED

      CUSTOM PAINTED

      CUSTOM PAINTED

        


       Use these lures tied directly to braided line (no swivel). They work great in both salt & fresh water. They have caught tuna (larger version heavier components), Stripers, Small & Large Mouth Bass and Large Brown Trout. These lures are glide bait lures that work best on the surface. They have proven deadly for Striped Bass when fished in low light/overcast conditions in 3-5 feet of water!   Fish them similar to Walking The Dog style of top water baits. Enjoy 


      Jim knows these waterways and understands the color patterns, shapes and styles of lures that are both productive and successful for whatever your target species is.  


      To place an order, please contact us by telephone or email.  If you have a specific  color or pattern, please include a picture as an attachment or a good color description.  

      No two are alike

      JJ Bombers Shallow Runners

      JJ Bombers Shallow Runners

      Jim hand spins each of these lure bodies on a lathe then begins the terminal tackle, paint and finish apoxy.  There is no "Duplicate" button.  Each lure is made separately and no two lures are alike.

      JJ Bombers Shallow Runners

      JJ Bombers Shallow Runners

      JJ Bombers Shallow Runners

      These wooden lures are hand turned on a lathe using Alaskan Cedar.  The lures are forward weighted, painted and Finished with a clear pearl coat, and two coats of hardened clear epoxy.  Each lure is unique and no two lures will ever be the same.  They are outfitted with 50lb Trilene Big Game Monofilament and Owner 3/0 or 4/0 wide gap hooks.  These lures are designed for striped bass and largemouth bass and have proven themselves worthy of being casted over kelp beds in salt water.  

      These lures when pulled at the recommended speed (2.5-3.0 mph) at the recommended distance behind the boat (85-110')  wioll work about 3-7' beneath the surface.

      Definitley a lure you want to add to your arsneal. 

      Catch the Fever Rods

      Striper Stealth

      Striper Stealth

      Striper Stealth

       The Striper Stealth lightweight s-glass rod blanks are engineered from top to bottom to deliver maximum durability and performance time and time again on the water.  Key features that help you catch more fish Next-level performance features of the Striper Stealth rod models include a nice soft tip, an even parabolic rod bend, and a great backbone which allows you to maintain control during every stage of fighting a fish.

      Hellcat Green

      Striper Stealth

      Striper Stealth

       Take your fishing gear to a whole new level with the all-new Hellcat rod series. The Hellcat rod models were designed and engineered with next-level performance features, unlike anything you have seen 

      Hellcat Orange

      Striper Stealth

      Gimbled Rod Cap

      Take your fishing gear to a whole new level with the all-new Hellcat rod series. The Hellcat rod models were designed and engineered with next-level performance features, unlike anything you have seen Available in Green or Orange

      Gimbled Rod Cap

      Crappie Trolling Rods

      Gimbled Rod Cap

      Gimbal Our rods come equipped with a premium streamline gimbal design which makes it super easy when pulling the rod out of rocket launchers and rod holders when its time to do business with a big fish on the other end of the line. 

      Aluminum Reel Seats

      Crappie Trolling Rods

      Crappie Trolling Rods

       Handles The Striper Stealth rod models come standard with high-density EVA foam with plastic webbing which provides extreme durability for both salt and freshwater applications, a nonslip grip, and easy cleaning. Reel Seat Step up your game and say goodbye to plastic and enjoy our premium lightweight aluminum reel seats.  

      Crappie Trolling Rods

      Crappie Trolling Rods

      Crappie Trolling Rods

      Take your crappie fishing to the next level with the all-new Precision Troll rod series   

      Medium Light- 1/16-5/8oz lengths 16'-14'-12'

      Medium Heavy 3/4-1.2 oz 16'-14'-12'

      Camanche Balance Perch

      Balance Perch

      Change the game

      Balance Perch

      The Camanche Balance Perch was developed and patented by Joe Portcheller to assist in his love of Striper and Sturgeon Fishing.

      See your Bite

      Change the game

      Balance Perch

      The Camanche Balance Perch is an aid for Fish Bite Detection

      Change the game

      Change the game

      Available with 2 different bases

      The Camanche Perch swivels 360 degrees and pivots independent of the base to absolve the swing of the tide or the movement of the boat

      Available with 2 different bases

      Available with 2 different bases

      Available with 2 different bases

      Made with either a scotty base, which will fit with any Scotty base application or extension.  Also fits on a rail mount "screw in" system

      A favorite amongst the Pros

      Available with 2 different bases

      A favorite amongst the Pros

      Guides trust the Camanche Perch to ensure their clients can not only see the bite, but to give them the best opportunity to be successful.

      Available in our Store

      Available with 2 different bases

      A favorite amongst the Pros

      Buy yours today at our store and start catching instead of fishing.   

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      Reel Custom Boat Works

      830 S. Beckman Road #K, Lodi, California 95240, United States

      Cell 209-915-9880 Fax 209-851-8550 reelcustomboatworks@gmail.com Instagram: @reelcustomboatworks

      Hours

      Today

      Closed

      We are open Monday through Friday.  Appointments are required please call before bringing your boat to the shop. 


      Downrigger repair is available Monday through Friday.  Please contact Jim at reelcustomboatworks@gmail.com for anything downrigger related.  

      Copyright © 2024 Reel Custom Boat Works - All Rights Reserved.

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