Jim Horton is the owner and founder of Reel Custom Boat Works, however; Jodi, Joslyn and Jimmy are what make it work.
Jim grew up in the central valley and has fished the San Joaquin Delta and Sacramento River for over 40 years. Jim has also spent countless hours learning and understanding the San Francisco Bay, and the Foothill and Sierra lakes. As a guide, Jim prides himself on making sure our fisheries are sustainable and that our Oceans, Bays, Lakes, Rivers and Streams are taken care of to the best of his ability.
Jim has partnered with companies from all over the country in an attempt to share with the west coast, what the east coast is using so successfully. It is Jim's goal to make sure he can offer our boaters/fisherman an opportunity to outfit their boats with the necessary equipment to make fishing in our area more productive.
We currently offer not only boat and marine products, but all major brands of fishing rods, reels and equipment. We offer all major brands of fishing tackle and apparel.
Please visit our shop to see the products available. If there is something you are looking for but cannot find feel free to send me an email and I will do my best to find it for you.
Reel Custom Boat Works is an authorized retailer of Navico Systems (Lowrance, Simrad and B&G), as well as Garmin, and Humminbird. This includes, Fish Finders, Multi Function Displays (MFD), VHF Radio, Dome Radar, Auto Pilot, and much more
We at Reel Custom Boat Works pride ourselves in providing a professional installation of your choice of electronics. From fishfinders and GPS units, to radio/stereo's, VHF radios, Autopilots, Lights, electric downriggers etc...
One of our most requested services is the Battery compartment "Clean up", this includes routing all of those loose wires in the battery compartment through the battery switch or to a fuse/breaker panel.
As mentioned on this website, we are an authorized sales, service and warranty location for both Scotty and Cannon downriggers. We encourage our customers to bring in their downriggers and have them serviced before the season to ensure that your equipment is working the way it is supposed to. We believe that preventive maintenance is the key to prolonging the life of your equipment.
Our team at Reel Custom Boat Works is made up of experienced anglers and marine professionals who are passionate about fishing, boating and the outdoors. We are dedicated to providing the best possible customer service, and we're always happy to answer any questions you may have. We believe in building strong relationships with our customers and providing a personalized experience for each and every one of them.
Have a question or need help with something? Our team is always here to help. You can reach us by phone, email, or through our website. We're happy to answer any questions you may have, and we're always looking for ways to improve our products and services.
01/19
These towers are made of anodized aluminum and are one piece aluminum. There are no "bolt on" accessories that can rattle loose. The anodized aluminum stays looking new even in a salt water application.
Custom fitted to your boat, with the accessories you want and need to make your boat a true fishing machine. It is important that your boat is outfitted for your fishing needs.
Folding tower configurations that allow for easy boat storage. The Bent Leg Tower (Pictured) folds below the windshield and Bimini Top. There are also folding options for the Straight leg tower.
The Patent Pending Fish Fighter™ 40lb anchor is perfect for boats up to 30ft in length that weigh under 8,000lbs fully-loaded. Fish Fighter™ anchors were designed for those of us who use anchoring as a way to successfully fish in rivers with big currents. Being able to precisely locate your boat in the exact spot where fish travel is paramount when you are targeting big fish. After years of fishing the Columbia River using traditional rocker-style anchors and being frustrated when they would not consistently hold, we set out to design the ultimate anchor. The result is the Fish Fighter™ Columbia River Edition™ anchor. Our anchors hold when others won’t — due to our innovative Grouser Flukes™ that are designed to claw at gravel, cling to rocks, and penetrate hard river-bottoms. The Fish Fighter™ anchor uses a simple break-free system that will help you easily retrieve the anchor if it becomes fouled. This anchor is coated in our galvanized finish, and comes with our 100% money-back guarantee. For those who are anchoring in rivers with clay or smooth bottoms like the Rogue River, try our optional Bolt-On Anchor Spades™ add-on. These anchor spades act like shovel heads, and will penetrate the bottom — and really bury the anchor. If you are ready to start fishing instead of wasting time trying to anchor, make the investment in a Fish Fighter™ anchor — it’s the only anchor you will ever need. We guarantee it!
The quick mount system allows boaters to mount the "Puck and Pin" to their bow. The second piece mounts to the Fish Fighter Anchor Nest. The third piece mounts to your Minn Kota Trolling motor. You can interchange between your trolling motor and anchoring system quickly.
The trolling motor base is Pre Drilled to accept Most Minn Kota Trolling Motors, Ultera™ – Terrova ® – PowerDrive ™ – PowerDrive V2 & Power Drive Pontoon. Will also fit the MotorGuide Xi5 Trolling Motor. Allows you to mount your trolling motor inline or at an angle on the bow of your boat.
The Anchor Nest Base allows you to quickly install and remove your Fish Fighter Brand Anchor Nest Pre-drilled to bolt directly to Fish Fighter Brand Bow Mounted Anchor Nest, will work with most other brands of anchor nest (some drilling may be required)
17 Wide x 12 Deep
· Made From Marine-Grade Solid Plastic
· Super Tough Cutting Board Surface
· Built-In Plug Cutter For That Perfect Herring Roll
· Built-In Carry Handles
· Built-In Rear Storage Area For Holding Knives
· Built-In Front Storage Area For Holding Bait Scents And Magic Threads
· Stainless Steel Fasteners
· Made In Idaho, USA
Made From Marine-Grade Polyester Woven Mesh.
· UV, Mildew, and Stain Resistant
· Self-Standing Design
· Reinforced Bag Opening
· FFP Custom Tie-Off Cleat
· (2) Squeeze Release Buckles To Close Top of Bag
· D-Ring For Mounting An Extra Buoy
· Rope Grommet On Bottom of Bag
· Removable Flotation Foam Installed In Bag
· 100% Money-Back Guarantee
· Holds up to 500ft of 3/8” Rope
· Holds up to 330ft of ½” Rope
iTroll is the most advanced product on the market the New G-3 unit has a wireless Remote control. It took over two years to design and features the most advanced hardware and software engineering ever put in a throttle controller. Since it's introduction in 2013, iTroll has become the choice of those who are serious about fishing.
Along with being the most advanced throttle controller, iTroll is also the MOST RELIABLE! How can this be? iTroll was desgined by a fisherman who owns a company that made electronics for vehicles. He is also a fanatic about quality and it shows up in every iTroll built.
Ask the most successful tournament anglers and guides what product they use and the answer will most likely be "iTroll".
If you want to land the trophies, you have to HUNT them! iTroll’s HUNT Mode* is the most powerful and revolutionary feature ever put into a throttle controller!
Many customers have told us that HUNT is the most powerful fish catching tool they have ever used! Here's why . . . . When running in HUNT Mode, iTroll can make your baits change speed every MINUTE you are fishing - adding unmatched "action" that provokes more strikes. Simply put, HUNT mode catches fish!
Before iTroll, throttle controllers were purely reactionary and took a passive role in the fish catching experience. In comparison, an iTroll in HUNT Mode is literally stalking the fish and taking an ACTIVE role in your angling success.
HUNT Mode is THE answer to any troller’s worst nightmare - the “Speed Rut”. It’s no wonder that an iTroll in HUNT Mode is considered to be “The Deadliest Tool in Fishing”!
Of all the electronics and accessories you can put on a boat, there is nothing that compares to an iTroll in HUNT mode when it comes to enticing a fish to take a bait. We hear it constantly from customers (many who are professional guides / tournament fishermen) that iTroll has dramatically improved both the number and quality of their catches!
NEW in OS5.0 (released in Generation 2 units):
iTroll now stores EIGHT HUNT programs in it's internal memory! Having these programs in memory allows you to instantly switch between them to accomodate varying conditions (upwind / downwind) or to fish different baits and presentations.
HUNT programs with memory addresses e and f are throttle cutting programs created specifically designed to entice strikes by simulating an injured, or tired bait.
HUNT programs with memory addresses G and H are throttle bumping programs created specifically designed to entice strikes by simulating an fleeing bait.
Please contact us with any questions.
Introducing the All-new TAILFIN Kicker Steering System – the quickest in the industry. Steer time is adjustable down to just under 2 seconds lock to lock. Most importantly, the responsiveness of the TAILFIN lets you make quick adjustments and tight turns in all conditions. From smooth as glass to rough and windy waters, the TAILFIN kicker steering system is an ideal choice.
The upgraded wireless remote features a long battery life and a protective cover so you can troll all day in comfort.
The TAILFIN Kicker Steering System is designed for closed throttle cruising and trolling and can be operated by hand or foot. Whether you are bowfishing, trolling, or steering a motorized kayak, wireless kicker steering is an incredible upgrade. Grab your TAILFIN kicker steering system today and see for yourself that “There’s nothing quicker to control your kicker!”
The Powrtran "TailFin" kicker motor steering system is compatible with the I-Troll Precision Throttle Control system. It allows for the throttle and steering to be controlled by the I-Troll G2 Unit. Along with Hunt Mode in the I-Troll you are setting up your boat for success while trolling. As a guide, I can appreciate the ability to preset speeds, and control the speed and steering from anywhere I am standing on the boat. .
The Tail Fin remote control kicker motor controller is easy to install and even easier to control.. With a wireless handheld remote control you can steer your kicker motor from anywhere on the boat. The Tail Fin also comes complete with a hardwired switch and 25' of cable which allows you to mount the switch anywhere on your boat. This switch allows you to steer your motor from a designated location (Second location).
The Tail Fin Steering system is also compatible with the I-Troll precision throttle control which allows you to control your steering and throttle from one location (third possible location)
Jim Fernandes, an expert Delta fisherman and former fishing guide, has been fishing the San Joaquin Delta and Sacramento River for over 50 years. Jim also has an intimate knowledge of our local sierra lakes to include Lake Camanche, Lake Amador, Hogan Lake, Caples and Silver Lakes and Lake Pardee.
Jim has spent countless hours perfecting a wooden bomber style lure that striped bass can not resist. These lures are custom spun on a lathe, then tuned to ensure you are getting a quality product that is sure to help you catch more and bigger fish.
Jim uses the best of wood (Alaskan Yellow Cedar) , paints (epoxy), tapes, hooks (Gamakatsu Red 2x Strong Size 1 Treble Hooks) and lure accessories to make sure each lure that leaves his shop is ready to entice any fish. Each lure takes approximately 1 hour to turn, sand, drill and prep for paint. Painting consists of (2) epoxy coats, each of which takes approximately 24 hours to set up. It takes on average of about three to four days from start to finish to turn a lure out. No one lure is exactly alike, but all will catch fish!
Use these lures tied directly to braided line (no swivel). They work great in both salt & fresh water. They have caught tuna (larger version heavier components), Stripers, Small & Large Mouth Bass and Large Brown Trout. These lures are glide bait lures that work best on the surface. They have proven deadly for Striped Bass when fished in low light/overcast conditions in 3-5 feet of water! Fish them similar to Walking The Dog style of top water baits. Enjoy
Jim knows these waterways and understands the color patterns, shapes and styles of lures that are both productive and successful for whatever your target species is.
To place an order, please contact us by telephone or email. If you have a specific color or pattern, please include a picture as an attachment or a good color description.
Jim hand spins each of these lure bodies on a lathe then begins the terminal tackle, paint and finish apoxy. There is no "Duplicate" button. Each lure is made separately and no two lures are alike.
These wooden lures are hand turned on a lathe using Alaskan Cedar. The lures are forward weighted, painted and Finished with a clear pearl coat, and two coats of hardened clear epoxy. Each lure is unique and no two lures will ever be the same. They are outfitted with 50lb Trilene Big Game Monofilament and Owner 3/0 or 4/0 wide gap hooks. These lures are designed for striped bass and largemouth bass and have proven themselves worthy of being casted over kelp beds in salt water.
These lures when pulled at the recommended speed (2.5-3.0 mph) at the recommended distance behind the boat (85-110') wioll work about 3-7' beneath the surface.
Definitley a lure you want to add to your arsneal.
The Striper Stealth lightweight s-glass rod blanks are engineered from top to bottom to deliver maximum durability and performance time and time again on the water. Key features that help you catch more fish Next-level performance features of the Striper Stealth rod models include a nice soft tip, an even parabolic rod bend, and a great backbone which allows you to maintain control during every stage of fighting a fish.
Take your fishing gear to a whole new level with the all-new Hellcat rod series. The Hellcat rod models were designed and engineered with next-level performance features, unlike anything you have seen
Take your fishing gear to a whole new level with the all-new Hellcat rod series. The Hellcat rod models were designed and engineered with next-level performance features, unlike anything you have seen Available in Green or Orange
Gimbal Our rods come equipped with a premium streamline gimbal design which makes it super easy when pulling the rod out of rocket launchers and rod holders when its time to do business with a big fish on the other end of the line.
Handles The Striper Stealth rod models come standard with high-density EVA foam with plastic webbing which provides extreme durability for both salt and freshwater applications, a nonslip grip, and easy cleaning. Reel Seat Step up your game and say goodbye to plastic and enjoy our premium lightweight aluminum reel seats.
Take your crappie fishing to the next level with the all-new Precision Troll rod series
Medium Light- 1/16-5/8oz lengths 16'-14'-12'
Medium Heavy 3/4-1.2 oz 16'-14'-12'
The Camanche Balance Perch was developed and patented by Joe Portcheller to assist in his love of Striper and Sturgeon Fishing.
The Camanche Balance Perch is an aid for Fish Bite Detection
The Camanche Perch swivels 360 degrees and pivots independent of the base to absolve the swing of the tide or the movement of the boat
Made with either a scotty base, which will fit with any Scotty base application or extension. Also fits on a rail mount "screw in" system
Guides trust the Camanche Perch to ensure their clients can not only see the bite, but to give them the best opportunity to be successful.
Buy yours today at our store and start catching instead of fishing.
830 S. Beckman Road #K, Lodi, California 95240, United States
Cell 209-915-9880 Fax 209-851-8550 reelcustomboatworks@gmail.com Instagram: @reelcustomboatworks
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We are open Monday through Friday. Appointments are required please call before bringing your boat to the shop.
Downrigger repair is available Monday through Friday. Please contact Jim at reelcustomboatworks@gmail.com for anything downrigger related.